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Case study · Florist ecommerce

The Freckled Flower & Co.

A local florist's store, built for birthdays and for the hardest week of someone's year.

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Status
Live
Type
Florist ecommerce
Designs
144
Stack
WooCommerce
Year
2026
Built by
Ravion Moyers
thefreckledflower.org
Home page of The Freckled Flower & Co. with a 'We're open' banner, a ZIP code delivery check, a call button, and a Shop by Occasion grid of everyday arrangements with design counts
Mobile view of the florist home page with the open banner, ZIP code check, logo, and the first everyday arrangement categories
Fig. 01 · Points of interest
  1. Delivery check up frontA ZIP check at the top of every page, so nobody reaches the end of an order to learn the shop cannot deliver.
  2. Call to orderThe shop's number on every page, for people who would rather talk it through than check out.
  3. Shop by occasionEveryday flowers are grouped by occasion, with a count of designs on each so nobody clicks into an empty aisle.
The brief

What this had to solve.

Build a store for a new local florist that started with sympathy and funeral work and grew into everyday flowers. The people ordering are often short on time and sometimes grieving, so the site had to be calm, explain what to send and when, and make ordering as easy as a phone call.

Scope

What was built.

Technology

  • WordPress
  • WooCommerce
  • Custom block child theme
  • Custom plugin
  • Square payments
  • Rank Math

Verified from the live site where publicly detectable.

  1. A custom block child theme over Twenty Twenty-Five with its own type, color, and layout system
  2. A companion plugin with a delivery ZIP check that answers from the shop's own server
  3. A WooCommerce catalog of 144 designs, each in Standard, Deluxe, and Premium sizes with its own price
  4. Online checkout, with payments through Square
  5. 30 categories so people can shop by occasion, by piece, by color, or by tribute
  6. A sympathy and funeral section with guidance on what to send, when, and how to send to a funeral home
  7. Delivery, FAQ, weddings, monthly specials, and contact pages
  8. Search setup with Rank Math, sitemaps, and florist structured data for Splendora and nearby towns
Key features

The parts that do the work.

  • Two kinds of order, two front doors

    Everyday flowers are browsed by occasion, and sympathy work has its own section, so a birthday shopper and a grieving family each land somewhere built for them.

  • Shop the way people think

    Browse by the piece you need, by the color the family asked for, or by a tribute to a veteran or a person of faith.

  • Prices by size

    Every design comes in three sizes, each with its price shown before anything goes in the cart.

  • Delivery check up front

    A ZIP check sits at the top of every page so nobody gets to the end of an order to find out the shop cannot reach them.

More of the build

Other pages from the site.

Sympathy and funeral flowers page with an introduction for grieving families and buttons to shop sympathy flowers or read about sending to a funeral home
FIG. 02Sympathy and funeral flowers page with an introduction for grieving families and buttons to shop sympathy flowers or read about sending to a funeral home
Shop page showing 63 everyday designs, with product cards for birthday bouquets each listing a starting price and a View design button
FIG. 03Shop page showing 63 everyday designs, with product cards for birthday bouquets each listing a starting price and a View design button
The outcome

What it does now that it could not before.

The shop takes orders online. A customer can check delivery by ZIP before choosing anything, pick a design in Standard, Deluxe, or Premium with the price shown for each size, and pay at checkout, or call the number that sits at the top of every page. Sympathy orders have their own section with guidance on what to send and how to send to a funeral home, so a grieving family is not left to work it out from a product grid.

For your project

Different business, same capability.

  • WordPress and WooCommerce work beyond a stock theme
  • A custom plugin and REST endpoint rather than a stack of third-party add-ons
  • Writing and structure for a sensitive purchase
  • A large catalog organized so it stays easy to browse
  • Taking a store from build to open for business

Services involved

EcommerceWebsite DevelopmentSEO

More work