Resources

Straight answers to the questions people ask me most.

Written for business owners, not for other developers. No jargon, no gated downloads, and no pretending a decision is harder than it is.

September 23, 2026

WordPress, Shopify, or custom: what a small business actually needs

A plain comparison of the three ways to build a small business website, who each one genuinely suits, and the switching costs nobody mentions up front.

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September 23, 2026

When a spreadsheet stops working and you need a custom dashboard

The five signs a business has outgrown its spreadsheets, what custom software costs, and how to avoid spending $9,500 on something you did not need.

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September 23, 2026

What a website care plan should include, and what is a rip-off

What you are actually buying with a monthly website care plan, the four things that make one worth paying for, and the patterns worth walking away from.

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September 23, 2026

Questions to ask before you hire a web designer

Twelve questions that tell you more about a web designer than their portfolio, what a good answer sounds like, and three answers worth walking away from.

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September 23, 2026

How much does a website cost in Houston in 2026

Real numbers for a small business website in the Houston area, what moves the price up or down, and how to compare two quotes that are thousands apart.

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September 23, 2026

How to set up your Google Business Profile the right way

The Google Business Profile setup that actually affects local rankings, the mistakes that get profiles suspended, and what to do about reviews.

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