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Case study · Ecommerce and brand

Tex's Prints

One workshop, two divisions, one storefront that handles both.

Tex's Prints is not accepting new orders at time of writing. The storefront remains live.

Status
Live
Type
Ecommerce
Divisions
Two
Flows
Cart plus quote
Stack
Next.js
Year
2026
Built by
Ravion Moyers
texsprints.com
Tex's Prints homepage showing the headline 'One Texas shop, two ways we make' with cards for The Workshop and The Label Lab
Tex's Prints homepage viewed on a phone
The brief

What this had to solve.

One business that makes two genuinely different things. Somebody arriving with an STL file to print and somebody who needs a thousand bottle labels want completely different pages, different language, and different next steps. The site had to serve both without feeling like two websites stapled together, and without making a visitor guess which door is theirs.

Scope

What was built.

Technology

  • Next.js
  • React
  • TypeScript
  • Incremental Static Regeneration
  • Nginx
  • Ecommerce cart and checkout

Verified from the live site where publicly detectable.

  1. A two-division structure, The Workshop for 3D printing and The Label Lab for labels, each with its own catalog and journey
  2. A product catalog with per-item pricing and stated turnaround times
  3. An STL and STEP file upload path for printability review and quoting
  4. A separate label quote request flow
  5. A 'not sure which door' router for visitors who do not know what they need
  6. Local pickup and nationwide shipping messaging built around the Houston metro
  7. Blog, FAQ, materials guide, gallery, and full policy pages
Key features

The parts that do the work.

  • Divided but unified

    Two divisions with distinct visual treatments that still read as a single brand.

  • File upload to quote

    Customers upload a model file and get a printability review rather than a blind price.

  • Catalog with turnarounds

    Products carry starting prices and realistic production windows up front.

  • Lead capture

    A material and pricing guide offered in exchange for an email address.

  • Local SEO structure

    Content and service area pages built around Cypress, Houston, Katy, Tomball, Spring, and The Woodlands.

  • Operational honesty

    A site-wide banner system that communicates order status, including pausing orders when the shop is overbooked.

More of the build

Other pages from the site.

A custom printing interior page on the Tex's Prints website
FIG. 02A custom printing interior page on the Tex's Prints website
The outcome

What it does now that it could not before.

Two genuinely different customers now land in the right place without guessing. Somebody arriving with an STL file gets an upload and a printability review instead of a blind price, and somebody who needs a thousand bottle labels gets a quote flow built for that job. Products carry starting prices and realistic turnaround windows up front, and the shop can pause orders site wide when it is overbooked rather than going quiet and leaving people wondering.

For your project

Different business, same capability.

  • Ecommerce architecture for a business with two distinct product lines
  • Custom quote workflows alongside standard cart checkout
  • File upload handling as part of a commercial process
  • Brand and identity work carried consistently across a large site
  • Local search structure for a service area business