Prices on the website, where they belong.
Plenty of agencies make you sit through a call before anyone will say a number. These are real starting points for well defined projects, and every one of them lists what is excluded as well as what is included.
Websites and applications
One-time project pricing. Every price below is a genuine starting point for a well defined project, not a number chosen to get you on the phone. Anything unusual gets quoted properly.
Landing Page
starting at$850One focused page built to do one job, usually getting a call or a form submission.
Start a projectIncluded
- A single custom designed page
- Mobile, tablet, and desktop layouts
- Contact or lead form with spam protection
- Click to call and click to text
- Basic search setup, title, description, and structured data
- Google Analytics or a privacy friendly alternative if you want it
- One round of revisions after the first review
- Launch and SSL setup
Not included
- Multi-page navigation
- Blog or CMS
- Ecommerce
Small Business Website
Recommendedstarting at$2,900The full site most businesses actually need. Services, proof, and an obvious way to get in touch.
Start a projectIncluded
- Up to roughly seven custom designed pages
- Mobile first responsive layouts throughout
- Contact form with validation, spam protection, and rate limiting
- Full technical SEO, sitemap, structured data, and local business markup
- Google Business Profile setup or cleanup
- Image optimization and performance tuning
- Content editing help on the copy you provide
- Two rounds of revisions
- Launch, SSL, and search engine submission
- 30 days of post-launch support at no charge
Not included
- Ecommerce and payments
- Custom application features
- Written content for a large blog library
- Photography and video
Ecommerce Website
starting at$4,800A real online store with payments, shipping, and customer accounts, tested before anyone can buy.
Start a projectIncluded
- Everything in the Small Business Website
- Store setup on the platform that fits your catalog
- Payment gateway integration, configured and tested
- Shipping zones, rates, and tax configuration
- Product catalog structure, categories, variants, and filtering
- Up to 25 products loaded, more quoted by volume
- Customer accounts and order history
- Order notification emails, tested end to end
- Test transactions through the live gateway before launch
Not included
- Platform, plugin, and processing fees, which stay in your own accounts
- Product photography
- Bulk catalog data entry beyond 25 products
- Marketplace integrations
- Ongoing fulfillment or inventory management
Custom App or Dashboard
starting at$9,500Internal systems, customer portals, scheduling, and operational dashboards. Always scoped before it is priced.
Start a projectIncluded
- A discovery phase that maps your actual workflow first
- A fixed scope for version one, with phase two written down separately
- Multi-user accounts with role-based permissions
- Dashboards and reporting built on live data
- Mobile usable screens for anyone working away from a desk
- Staged delivery, so you click through working software as it is built
- Source code and deployment documentation handed to you
- Training for your team at rollout
Not included
- Enterprise ERP or accounting integrations, quoted separately
- Legacy data migration, quoted by volume and condition
- Ongoing hosting and support, which is a separate monthly agreement
- Anything on the phase two list agreed during scoping
Mobile Application
starting at$7,500A focused mobile app built around the few things your users genuinely need to do on a phone.
Start a projectIncluded
- Discovery and a fixed version one scope
- Mobile first interface design
- User accounts and authentication
- Backend and data storage
- Staged builds you can install and try during development
- App store submission assistance
Not included
- Apple and Google developer account fees
- Ongoing app store maintenance and OS version updates
- Native platform features not agreed during scoping
- Push notification infrastructure costs
Development and Consulting
$85/hourFor changes, additions, fixing something somebody else built, or just an hour of straight advice.
Start a projectIncluded
- Additions and changes to existing sites
- Fixing or finishing work started elsewhere
- Technical consulting and second opinions
- Quoted before I start, always
Hosting and care plans
Completely optional and month to month. If you would rather host your own site, I will hand it over and help you move it. These exist for owners who want someone to just handle it.
Essential Care
$65/monthFor a standard business site that needs to stay up, stay current, and stay safe.
Start a projectIncluded
- Hosting on maintained infrastructure
- SSL certificate, renewed automatically
- Weekly off-server backups
- Platform and dependency updates
- Security patching
- Uptime monitoring
- 30 minutes of edit time each month
- Response within two business days
Not included
- Edit time does not roll over
- New pages, redesigns, and new features are project work
- Domain registration and third party licenses
Growth Care
Recommended$145/monthFor businesses that change things regularly and want a faster answer when they do.
Start a projectIncluded
- Everything in Essential Care
- Daily off-server backups
- 2 hours of edit time each month
- Performance monitoring and tuning
- Monthly check on search fundamentals
- Content and page updates on request
- Response within one business day
- Quarterly review call
Not included
- Edit time does not roll over
- Full redesigns and new feature development
- SEO retainer work, which is its own plan
Ecommerce Care
$275/monthFor stores, where downtime and a broken checkout cost money by the hour.
Start a projectIncluded
- Everything in Growth Care
- Daily backups with database snapshots
- Checkout and payment gateway monitoring
- Plugin and extension compatibility testing before updates apply
- 4 hours of edit time each month
- Product and catalog updates on request
- Same business day response
- Priority handling for anything blocking a sale
Not included
- Edit time does not roll over
- Order fulfillment and customer service
- Payment processing and platform fees
- Large catalog imports, quoted by volume
SEO and search
Monthly work with a defined scope, so you always know what you are paying for. Every site I build already includes the technical fundamentals at no extra charge.
Local SEO
starting at$450/monthFor businesses that need to be found by people nearby who are ready to call.
Start a projectIncluded
- Google Business Profile setup, optimization, and monthly posts
- Local citation consistency across major directories
- Technical SEO monitoring and fixes
- Keyword tracking for your core local terms
- One optimized page or article per month
- Monthly plain English report
Not included
- Paid ad spend
- Guaranteed rankings, which nobody can honestly offer
- Additional content beyond the stated monthly count
- Review generation beyond legitimate customer outreach
SEO Growth
starting at$950/monthFor businesses competing across the metro or in more than one service line.
Start a projectIncluded
- Everything in Local SEO
- Expanded keyword research and competitor analysis
- Three optimized pages or articles per month
- Content strategy built around real search intent
- Internal linking and site architecture work
- Conversion tracking setup
- Monthly strategy call
Not included
- Paid ad spend and ad management
- Guaranteed rankings or traffic
- Digital PR and link buying, which I will not do
Branding and design
Identity work, marketing creative, and hands-on image work. Available on its own or alongside a build.
Logo and Brand Kit
starting at$450A mark that works everywhere, plus the rules that keep everything else looking like you.
Start a projectIncluded
- Initial logo directions to choose from
- Agreed revision rounds on the chosen direction
- Vector source files you own outright
- Light, dark, and single color variants
- Sized exports for web, social, and print
- Color palette with real values
- Type selections and basic usage rules
Not included
- Trademark search and registration
- Unlimited concept rounds
- Printing and production costs
Social and Ad Creative
starting at$180Graphics and ad creative built on your identity, sized correctly for where they are going.
Start a projectIncluded
- Custom designed creative
- Correct sizing for each target platform
- Source files on request
- One revision round
- Campaign sets quoted as a package, cheaper per asset
Not included
- Ad platform spend
- Ongoing social posting
- Video production
Digital Art and Photoshop
$75/hourRetouching, product visuals, composites, and image cleanup when you need hands on a file.
Start a projectIncluded
- Photo retouching and cleanup
- Product visuals and composites
- Digital artwork and illustration
- Estimated before I start
Not included
- Stock photography licenses
- Original photography
Then it gets a custom quote.
Packages exist because most projects rhyme with each other. Yours might not, and that is genuinely fine. Custom work is where most of the interesting projects come from.
How a custom quote works
Step 01
You describe it
In plain language. You do not need technical terms or a spec document.
Step 02
We talk it through
Usually 20 to 30 minutes. Free, and there is no pitch at the end of it.
Step 03
You get it in writing
Scope, price, timeline, and what is explicitly excluded.
Step 04
You decide
No pressure and no expiring discount. If it is not right, it is not right.
Why a website costs what it costs.
A single landing page here starts at $850. A full small business website starts at $2,900, and an online store starts at $4,800. Those are my published starting points for a well defined project, not estimates. The spread is wide because a five page site for a plumber and a fifty page site with booking, accounts, and payments are not the same job, even though both get called a website.
Almost nobody in this industry publishes numbers, which leaves you calling around for quotes with no way to tell whether $1,200 is a bargain or whether $12,000 is a rip-off. So here is what actually moves the price, in the order it usually matters.
How many pages, and how much of each one is custom
A landing page is one page doing one job, which is why it starts at $850. A small business site is usually five to eight pages with a real structure behind it, which is why it starts at $2,900. Page count matters less than how many of those pages are genuinely different from each other.
Whether it takes money
The moment a site sells something, it grows a catalog, a checkout, a payment processor, tax and shipping rules, customer accounts, and order states. That is why ecommerce starts at $4,800 rather than $2,900. It is a different category of work, not a bigger version of the same one.
Who writes the words and gathers the photos
This is the single most common reason a project stalls or costs more than expected. If you have your copy and your images, the build moves. If a large content library has to be written, that is quoted separately. Professional photography and video production are not included at any tier.
What it has to talk to
A booking system, a CRM, an inventory system, or an accounting package each add integration work, and integration work is where estimates go wrong. That is why anything in that territory gets scoped before it is priced rather than guessed at from a price list.
Whether it is a template or a design
A theme with your logo dropped into it is cheap because it is fast, and it looks like what it is. Everything here is designed for the specific business, which costs more up front and is the reason you are not stuck asking someone else to change a phone number later.
Whether anyone maintains it afterward
Care plans start at $65 a month and are optional, month to month, with no contract. A site nobody maintains does not fail loudly. It fails quietly, usually in the checkout or the contact form, and you find out from a customer who gave up.
There is a longer version of this with worked examples: what a website actually costs in Houston, including how to compare two quotes that are thousands apart.
What the price never includes
- Domains, platform subscriptions, plugin licenses, and payment processing, which stay in your own accounts and are billed to you directly rather than marked up through me
- Paid advertising spend and ad management
- Professional photography and video production
- Trademark search and registration, which I will recommend and am not qualified to do
- Guaranteed rankings or guaranteed traffic, which nobody can honestly promise
What people ask before they commit.
- Is there a charge for a quote?
- No. Talking it through is free and there is no obligation to go ahead. If what you need is not something I am the right person for, I will tell you that rather than quote for it anyway.
- Do you take a deposit?
- Project work is split into a deposit to start and the balance at launch, unless we agree otherwise. Nothing is due before we have agreed what is being built.
- What if I only need a single page?
- Then buy a single page. A landing page starts at $850 and is one page doing one job, usually getting a call or a form submission. Nobody should talk you into eight pages when one will do the work.
- What happens if the project changes halfway through?
- Anything outside the agreed scope gets quoted at $85 an hour before I begin it, so you approve the cost before the work happens rather than meeting it on an invoice. Small adjustments inside the scope are just part of the build.
- Why does a custom application cost so much more than a website?
- Because it is a different category of work rather than a bigger website. A custom application or dashboard starts at $9,500 and a mobile application at $7,500, and both figures assume a tightly scoped first version. Application work is always quoted after discovery, never from a price list.
- What are the ongoing costs after launch?
- A care plan is optional and starts at $65 a month, month to month with no contract. Separately, domains, platform subscriptions, plugin licenses and payment processing stay in your own accounts and are billed to you directly, never marked up through me.
Worth reading before you commit to anyone.
Not just me. These are the questions worth asking any developer or agency you are considering.
- Every price shown is a starting point for a well defined project. Complex requirements are quoted after we talk, never guessed at.
- Project work is split into a deposit to start and the balance at launch, unless we agree otherwise.
- Third party costs such as domains, platform subscriptions, plugin licenses, payment processing, and ad spend stay in your own accounts and are billed to you directly, not marked up through me.
- Care plans are month to month with no contract. If you leave, I help you move and hand over everything.
- Included edit time on care plans does not roll over month to month. Work beyond it is quoted at $85 per hour before I begin.
Anything unclear on this page is worth asking about before you spend money. Ask me directly and I will give you a straight answer, even if the answer is that Tex's Digital Services is not the right fit for what you need.