TEXPEPS
A regulated category, handled with a careful hand.
What this had to solve.
Build a modern, confident brand for a Texas telehealth company while staying strictly inside what a non-clinical technology platform is allowed to say. The design had to feel premium and trustworthy, and the copy had to resist every instinct the marketing world has toward promising outcomes.
What was built
- A full marketing site covering four service categories with individual pages
- A secure eligibility intake flow with a stated privacy posture
- A four-step 'how it works' explanation with provider review positioned as the gate
- A comparison section, FAQ, pricing, and state coverage pages
- Complete legal surface including privacy policy, terms, medical disclaimer, and HIPAA information
- Site-wide disclosure language stating the platform is not a pharmacy or medical practice
- Type
- Marketing plus intake
- Category
- Regulated
- Trackers
- None
- Stack
- Next.js
Technology
- Next.js
- React
- TypeScript
- Nginx
- Static prerendering
- No third party trackers
Verified from the live site where publicly detectable.
The parts that do the work.
Compliance-aware content design
Every service page is written so that eligibility, provider review, and the absence of any guarantee are stated plainly rather than buried.
Geographic honesty
Texas-only availability is stated in the hero, in the FAQ, and in the footer, instead of implying a national footprint.
Secure intake
Intake submits to the company's own server and passes to a HIPAA-conscious clinical platform.
No tracking
The site runs no advertising or analytics trackers anywhere, including on the intake.
Strong visual identity
A deep navy and red identity with heavy display type that reads as serious rather than clinical.
Other pages from the live site.
Why it matters for your project.
Different business, same underlying capability.
- Designing for a regulated industry without diluting the brand
- Copy discipline where the wrong claim carries real consequences
- Multi-step intake and lead qualification flows
- A complete legal and policy page surface
- Building for a different audience and business model than a typical small business site
Services involved
Tell me what you are trying to build.
Describe it however makes sense to you. Working out what it is called and how it gets built is my job, not yours.